Michelin has launched the Michelin 3xplorer Club, an exclusive club featuring a 5,000-piece NFT collection, providing members access to unique experiences with the brand and marking Michelin’s bold leap into Web3.
What will the Michelin collectibles NFTs look like?
It will be a collection of 5000 unique versions of the Michelin Man with different traits and rarity. Representing the Michelin themes of mobility, travel, motorsport, gastronomy.
All NFTs come with an animated full body version and a static PFP version. (Made by the 3D French design and NFT studio “Studio Goeland”.)
Why is Michelin a good fit for Web3?
- Michelin has diverse activities (auto/motorcycle, bicycle, food, travel…) that provide opportunities for creating strong and inclusive experiences all around the world.
- Michelin has a long-standing tradition of collectibles. NFTs are a great tool for perpetuating this tradition.
- The Michelin Man character is a perfect fit for the Web3 tradition of generative profile pictures.
What are the benefits of joining the 3xplorer Club?
- To get a unique collectible version of the Michelin Man, a piece of Michelin’s history. A piece of particular value as they will forever represent Michelin’s first steps on the blockchain.
- To access an exclusive community of cars, food and Michelin enthusiasts.
- A chance to attend money-can’t-buy Michelin Experiences (auto/moto races, Michelin starred restaurants entries, new sets of tires…)
- The participation in the Michelin Web3 Guide: a place to select and vote for the best web3 project and get perks from them. Like the Michelin guide for the restaurants but for web3 projects.
- Exclusive NFT drops and digital experiences for M3C holders.
What are the mint details?
- Blockchain: ETH.
- Mint date: 16 October.
- Mint price: 0.05 ETH
- Total Supply: 5000
Official Michelin 3xplorer Club to create unique experiences around mobility, motorsport, travel and gastronomy with digital collectibles.
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