Mastercard is poised to establish itself as a trailblazer in the realm of digital music innovation through its groundbreaking initiative, the ‘Mastercard Web3 Music Accelerator’.
This ambitious blockchain endeavor by the banking giant is on the cusp of unveiling a series of five pioneering AI-generated music NFTs, set to be showcased by none other than Billboard, starting from July 27.
This captivating milestone represents the zenith of Mastercard’s already established Web3 program, serving as an expansion of the company’s successful ‘Mastercard Music Pass’ initiative, which garnered an impressive 100,000 mints.
As the project prepares to take the center stage, it will feature the creative contributions of five artists hailing from diverse corners of the globe.
These artists will harness the power of cutting-edge AI tools and leverage the educational insights provided to craft innovative and unique NFTs that further push the boundaries of digital music exploration.
A Symphony of NFTs, AI and Musical Talents
Powered by the cutting-edge generative AI music technology firm WarpSound, the AI Music Studio led the charge in utilizing AI technology to facilitate the creative process for the following artists:
- Young Athena: A soulful R&B singer hailing from London and a graduate of the prestigious BRIT School.
- LeriQ: An accomplished Nigerian afrobeat and R&B record producer and songwriter.
- Cocoa Sarai: An artist with American-Jamaican roots, based in Brooklyn, known for her distinctive musical style.
- Emily Vu: A Vietnamese American pop artist who is a strong advocate for LGBTQ+ rights.
- Manu Manzo: A multifaceted Venezuelan pop singer, songwriter, and producer.
By assembling this eclectic ensemble of musical talents, the Mastercard Web3 Music Accelerator is poised to revolutionize the music landscape.
This initiative aims to usher in an era of innovation, exclusivity, and digital-driven music production and consumption.
In the interim, both Web3 enthusiasts and music aficionados can eagerly anticipate the project’s live-streamed Billboard event.
During this event, the AI-generated music pieces will be unveiled to the public for the first time.
Fans will also have the opportunity to acquire the artists’ music NFTs via the OneOf platform during the showcase. Stay tuned for an exciting showcase of groundbreaking musical creativity!